September 19, 2021 Comment off
identify at least one product or service that has been marketed slightly differently in different geographic regions
International Marketing/Geographic Regions
One challenge international marketers face is ensuring that products and services are designed with the targeted geographic region in mind. For this discussion, begin by reading Chapter 13 of your textbook. Then, identify at least one product or service that has been marketed slightly differently in different geographic regions (e.g., product features, packaging, brand name, etc.). Then, provide a link to the product and summarize how it differs based on the geographic region being targeted. Explain the challenges to international marketing associated with these differences, along with a possible strategy for overcoming them. Your initial post must be a minimum of 300 words, and be supported by the textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..