September 19, 2021 Comment off

As a marketing professional for healthcare you need to know how your consumers make decisions.

THESE ARE TWO DISCUSSION QUESTIONS ONLY. NOT ESSAYS. NO MORE THAN 500 WORDS NEEDED EACH. QUESTION A: As a marketing professional for healthcare you need to know how your consumers make decisions. Think about a specific population or demographic of the market (i.e. age, gender, socioeconomic class etc.). Next assume this group (market segment) has a need recognition discuss the next four steps of the buyer decision process by identifying examples of how consumers will execute these steps (i.e. what specific tools, resources & processes could they use). QUESTION B: Global perspective – review the video in the course content related to empathy and then review the following video on hospital staff https://youtu.be/0aiBGHaj-xE . Do these similar videos have universal appeal? What seems to be the target audience? What factors of consumer behavior do each address?